The 3 Golden Rules to Email Marketing


The 3 Golden Rules to Email Marketing

How often do you open an unsolicited email? Most of the time, you probably just delete it, if not send it to your spam folder. When your pitches do get opened, they are quickly scanned before most folks trash them.

But if you create your message just right, thousands of men and women will not only open them, but they will actually read your message. At the end of the day, a well-written email pitch can get potential consumers to pick up their credit cards and do business with you. That is why it is important to follow these 3 golden rules to email marketing:

1          Your first impression is everything

The first trick to formulating a productive email pitch is its first impression. Not unlike a salesman knocking on your door or a cold caller ringing you on your home phone, you must capture a person’s interest immediately. This all starts with the subject of your email. Be creative and spark a reader’s interest. Be informative and entertaining, without trying to sell your product or service.

2          Stay professional

Though short and to the point, always keep your email marketing campaign professional. For instance, discuss the Miami Dolphins upcoming season before trying to sell a person sportswear. Relay some intriguing facts about home break-ins prior to suggesting your company’s alarm systems in the last paragraph of your email.

3          Always keep your message brief

Think about it, if you open an email that is eight paragraphs long, you are not going to read it. Quickly explain who you are, what you offer, and what the reader has to gain from you. Using photos and images are always appealing to the consumer’s eye. And looking at a colorful graph is certainly more compelling than reading stats.

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