Google’s success in the highly competitive market is partially owed to its simplicity. First of all, Google AdWords brings in high traffic and the site gains the ability to post ads within 15 minutes.
Google offers an endless flow of facts in its database, plus a comprehensive and free web analytics package.
A Bid Price is a price offered by a buyer/bidder when he buys a good or goods, usually referred to as simply the bid.
1 – The Quality Score
Some factors have continued to appear in the most relevant ads and keywords within AdWords. Factors such as the keyword click-through rate and relevance with Google, and even the user experience on the landing page or site associated with an ad. All of the factors create a Quality Score, the measurement of an ad’s quality in relation to each of the keywords used.
A great strategy for setting up keywords is to use the phrase both with and without space. Type Personal Debt, as well as Personal debt, to earn more traffic and less competition.
2 – Choosing Google AdWords
There are four formats of getting your keywords into Google AdWords’ campaign. The default option is the Broad Match. If your ad group contained the keyword hair salon, your ad would be eligible to appear when a user’s search query contained hair and salon in any order.
In Phrase Match, you can enter your keyword in quotation marks, as in “movie theater,” your ad would be eligible to appear when a user searches on the phrase movie theater, in this order, and possibly with other terms before or after the phrase. Phrase match is more targeted than broad match, but more flexible than exact match.
Using Exact Match, you surround your keywords in brackets – such as [Italian restaurant], your ad would be eligible to appear when a user searches for the specific phrase Italian restaurant, in this order, and without any other terms in the query. Although you won’t receive as many impressions with exact match, you’ll likely enjoy the most targeted users searching for your exact keyword offer.
Finally, you can take advantage of Negative Keywords. If your keyword is running shoes and you add the negative keyword –blue, your advertisement will not show up after a person looks for blue running shoes. Negative keywords can be especially useful if your account contains lots of broad-matched keywords.
3 – Google Provides a Content Delivery Network
Google’s Content Delivery Network is a system of computers networked together across the internet that cooperate transparently to deliver content to end users. As a direct result, AdWords’ advertisements are associated with web pages’ content ads on sites that are not search engines.
A well-written copy will earn a business’s posted ad more visitors. A secret to keep in mind is writing an advertisement that caters to 20 or so different keywords will improve a site’s quality. Also, make the Landing Page relevant to the keywords bid on, as well as your ad copy content. Doing so gives users a positive experience, increasing the chance of their multiple returns. Every Landing Page should include a Contact Us link, a site map, a link to the site and links to similar articles, as well as both inbound and outbound links.